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Chemist-built for beauty teams

The chemist-nativeoperating systemfor beauty

Formulas, sourcing, costs, compliance, and batch proof. One workspace, zero spreadsheets.

Vendor-audited infrastructure
Encrypted in transit and at rest
Formula Isolation
No AI Training on Your Formulas
Export Everything
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Product Tour

See one formula move from review to release

Formula, margin, compliance, and batch stay in one system.

One formula record carries the work from review to release

Ingredients, cost, compliance, and batch stay tied to the same record.

Catch cost changes before margin slips

Profit Guardian flags cost movement, margin risk, and affected formulas in one place.

Compliance stays inside the formula

EU, FDA, and IFRA checks stay tied to the real release setup.

Turn an approved formula into a batch record in one click

Run date, output, labels, QC, and traceability stay linked to the source formula.

AI across the workflow

One AI system for briefs, deformulation, and batch day

Ask Formuley routes the request. Guided briefs, formula review, pre-batch checks, AI Deformulator, specialist tools, and Ny in Making Mode each handle a different job.

Ask FormuleyGuided BriefReview FormulaAI DeformulatorAsk Ny
Open the right tool, record, or next step instantly
Generate briefs, review formulas, and run pre-batch checks
Deformulate an INCI list into a working draft
Use Ny inside Making Mode for live batch guidance
Private by default

Formula percentages, supplier pricing, and cost detail stay out of external AI unless you choose a workflow that needs them.

Formuley AI

Concierge plus specialist workflows

Live

Paste this INCI list and build me a starting draft.

Best lane: AI Deformulator for estimated percentages, phases, and review notes.

And what should I use before production?

Run Formula Review, then Pre-Batch Check. Ask Ny once the batch is live.

Ask FormuleyGuided BriefReview FormulaAI DeformulatorAsk Ny
Review a formula, deformulate an INCI list, or ask Ny
Hair Profile Formulation

Haircare starts with the target profile

Set the target first, then build with compatibility and strategy guidance shaped for real hair needs.

Capture texture, porosity, density, scalp condition, and concerns
See Great match, Okay match, and Avoid before choosing ingredients
Get profile-specific strategy before the formula starts

Built for real hair targets

A formula for 4c coily, high-porosity hair should not be built like one for fine, low-porosity strands.

Hair Profile Formulation

Target profile and compatibility

Live

Target Hair Profile

Deep conditioner draft

Formula draft
4c coilyhigh porositythick texturedry scalpbreakage focus

Seal in moisture

Spot formulas that hydrate without enough sealing support.

Prioritize slip

Guide detangling-friendly choices before the batch reaches the bench.

Watch the scalp

Catch harsh surfactants for dry or sensitive scalp targets.

Compatibility

84% Great match

4 of 4 rated

Shea Butter

Great match

92%

Hydrolyzed Oat Protein

Great match

81%

Glycerin

Okay match

68%

Sodium Lauryl Sulfate

Avoid

18%

The same beauty ops failures keep repeating

Margin, sourcing, compliance, and batch work still break in the same disconnected places.

Time

I spent three hours recalculating one batch after finding one cost error.

Profit

I found out too late that my best-seller was barely making money.

Costs

A supplier raised prices months ago and I missed the margin hit.

Chaos

My formulas live across too many sheets to trust the latest one.

Growth

A retailer asked for GMP documentation and I had no clean record ready.

Risk

I still do not know if every label is ready to ship.

One operating system replaces the sprawl.

Formuley keeps formulas, margin, compliance, and batches in one working system.

Still running this in spreadsheets? See the comparison

No rebuild. Import what you already have.

Formula text, CSVs, SoapCalc, pasted raw-material lists, and supplier docs like invoices, catalogs, price lists, shelf photos, and PDFs turn into working records fast.

1

Bring it in

Paste the list or upload the source file.

Drag & drop or browse
formulas.csv24 KB
soapcalc-export.txt18 KB
notebook.jpg1.2 MB
Formula text + CSV
SoapCalc exports
Supplier docs + raw-material lists
2

Resolve it

Formuley maps names, units, and structure.

AI Mapping3 / 3 matched
Cetearyl AlcoholCetearyl Alcohol NF4.0%
Polysorbate 60Tween 602.5%
Shea ButterButyrospermum Parkii3.0%
Ingredient identity
Phase + unit mapping
Cost carryover
3

Work from it

Working records, not another cleanup project.

Hydrating Lotion v1

3 phases · 12 ingredients

Ready
A

Water

Aqua

$0.02
B

Cetearyl Alcohol

Cetearyl Alcohol

$0.18
C

Phenoxyethanol

Phenoxyethanol

$0.24
Formula record ready
Raw materials linked
Phase + method intact
Imports:
Formulas: text, CSV, SoapCalc
Raw materials: paste, CSV
Photos, PDFs, supplier docs
Margin control

See margin risk before it becomes a pricing problem

Profit Guardian flags supplier changes, formula cost drift, and next action in one place.

Ingredient price change
Formula cost drift
Margin compression

Deterministic by design

One price move can recalculate every affected formula before margin slips quietly.

Profit Guardian

Deterministic margin watch

Always on
Ingredient Cost Alert+18%

Shea Butter moved and recalculated 3 linked formulas

Lavender Body Butter now sits 4 points under target margin

24

Formulas hit

3

Open alerts

+$1.10

Price move

Label Preview

Hydrating Body Lotion - 250ml

Versioned
INCI Ingredients

Aqua, Glycerin, Cetearyl Alcohol, Caprylic/Capric Triglyceride, Butyrospermum Parkii Butter, Tocopheryl Acetate, Phenoxyethanol, Citric Acid

Market Compliance
🇺🇸USRelease-grade
🇪🇺EURelease-grade
🇬🇧UKRelease-grade
🇨🇦CAGuided
🇯🇵JPGuided
🇦🇺AUGuided
🇸🇬ASEANGuided
Rule Provenance
EU Core 2026-03Release-gradeSource-backed

ASEAN: Country overlay still needed

Supplier evidence is on file, but release stays guided until the market overlay is set.

Auto-checked
Source backed

Compliance stays inside the formula

Check release setups against versioned market rules and keep the supporting evidence attached before anything ships.

Versioned rules with source links and effective dates
Market checks for allergens, warnings, and restricted substances
Release warnings when setup or evidence is missing
Saved snapshots for labels, reports, and review

Caught before launch

A formula can pass US and EU and still need Japan or ASEAN setup before release. Formuley shows that early.

Making Mode

Run the batch from one guided screen

Follow the method, track timers, confirm lots, and ask Ny without leaving the batch.

Follow the live method one step at a time
Track timers, temperatures, and add-below prompts
Keep temperature and technique checks in the same screen
Ask Ny from the current step for fast guidance

Built for the bench

Method, timing, lot checks, and Ny stay together so the batch does not slow down on missing detail.

Making Mode

Lavender Body Butter

Step 3 of 7

Current Step

Heat Phase A to 70°C

Hold until uniform, then confirm before moving to combine.

Timer
04:32
Ask Nystep guidance

Heat Phase A to 70°C and hold until uniform. Ask Ny if you want the next step or a clarification.

Weigh Phase A raw materials
Weigh Phase B raw materials
Heat Phase A to 70°C
Heat Phase B to 70°C
Combine phases
High-shear mix 5 min
Cool below 45°C & add Phase D

Raw materials charged

Water · W-204
Glycerin · G-118
E-Wax NF · E-77
Jojoba Oil · J-52
Integrations

Connect Shopify to the formula workflow

Orders, products, inventory, and margin stay tied to the formulas behind them.

Sync products and variants automatically
Track inventory costs in real time
Map store products to formulas
Pull sales data into profitability workflows

More connectors are on the roadmap. View roadmap

Shopify Sync

mystore.myshopify.com

Live

Order synced

Rose Facial Serum x2

2m ago

Inventory updated

Lavender Body Butter, 48 units

5m ago

Product mapped

Vitamin C Cream → Formula #127

12m ago

Cost recalculated

Margin updated to 62%

12m ago

12

Products

8

Orders today

$1,240

Revenue synced

Maker Sites

Launch the page. Keep the formula private.

Maker Sites gives your brand or lab a polished public page beside the private Formuley workflow.

Maker or lab mode

Choose the public frame that fits the business.

Clean link + QR

Publish a page that is easy to send.

Formula stays private

Only the story you curate goes public.

formuley.com/gold-hour

Maker mode

Gold HourSkin

One polished link for products, story, proof, socials, and contact.

View public page
Public only

Story, products, services, proof, contact.

Formula stays private
Lab-ready mode
URL + QR share kit

Built for every team behind a formula

Founders, labs, suppliers, consultants, and schools can run beauty work in the same operating system.

Indie Beauty Founders

Keep launch costs, sourcing, compliance, and batches connected before the brand gets messy.

Margin controlMaker Sites

Haircare Brands

Build for real hair profiles and compatibility work for textured and natural hair.

Hair profilesCompatibility

Skincare Brands

Keep formulas, stability, margin, and compliance in one growing workflow.

Formula workflowsMargin visibility

Contract Labs

Run GMP records, client delivery, and traceability in one lab system.

GMP docsAudit trails

Suppliers

Show buyers where your catalog fits inside the workflow they already use.

Buyer-fit contextWorkflow discovery

Soap Makers

Import from SoapCalc, track cure time, and tie cost per bar to the batch record.

SoapCalc importCure tracking

Consultants & Freelance Chemists

Manage client formulas with version control, cleaner separation, and branded exports.

Client workspacesBranded exports

Schools & Educators

Teach on software built for real beauty work with guided learning and completion records.

Branded portalsCertificates

Your formulas stay yours

We make money from subscriptions, not from your IP. That includes AI.

Formula data stays isolated

Database-level isolation and minimal-context AI defaults keep private formulas inside the right workspace.

We never sell or train on your data

Formuley is subscription software. Your formulas are never sold, shared with competitors, or used to train models.

Export anytime

Take your formulas, raw materials, and batch records with you whenever you need.

Vendor-audited infrastructureEncrypted in transit and at restMetadata-only AI logsWorkspace formula isolation
See security details

What changes when the work connects

Clearer decisions, faster release work, and less rebuilding across teams.

1
Week 1

Formulas, raw materials, and batch work stop living in different places.

Clearer operation
2
Month 1

Cost drift and compliance gaps show up before launch prep stalls.

Earlier fixes
3
Quarter 1

Teams stop rebuilding the same data across formulation, sourcing, QA, and production.

Connected execution
By team type
Brands

Protect margin and keep launch decisions tied to the formula.

Labs

Run client work, GMP records, and traceability in one system.

Suppliers

Show buyers where your catalog fits and support sourcing with better context.

Schools

Teach on software that matches real industry workflow.

Pricing preview

Pricing that scales with the work

Start free, then move into the plan that fits your brand, lab, or team when the workflow expands.

See full pricing comparison

Free

For trying the workflow before you commit

$0/forever

  • 2 formulas + 10 raw materials
  • 1 active batch + 3 calculators
  • Marketplace browse + free publishing
  • Making Mode

Most Popular

Pro

For brands running formulation, margin, compliance, and batching together

$49/mo

  • Unlimited formulas + raw materials
  • Premium cosmetic copilot + AI Deformulator
  • Profit Guardian + pricing calculator scenarios
  • Maker Site included

Manufacturer

Lab

For contract labs and production teams

$399/mo

  • 15 team seats
  • GMP docs + MFR/BPR exports
  • Lab-mode site + client delivery

Solo Starter

Maker

For solo formulators who need more room than Free.

$20/mo

Team Plan

Business

For teams handling shared approvals, client work, and supplier ops.

$179/mo

Maker Sites comes with Pro and above

Launch one public site inside Formuley. Pro and Business get the maker version. Lab and Enterprise can switch to lab mode for capabilities, trust, and quotes.

Explore Maker Sites

Common questions

Is there a free plan?
Yes. Free includes 2 formulas, 10 raw materials, 1 active batch, Ask Formuley, Making Mode, core compliance visibility, and Marketplace browsing. Eligible accounts can also start a 14 day Pro trial.
How secure are my formulas?
Encryption in transit and at rest, authenticated access, workspace isolation, and export ready backups protect formula data.
Can I import my existing formulas?
Yes. Import from SoapCalc, CSV, spreadsheet exports, pasted text, photos, screenshots, or PDFs. Formuley maps the data into the working formula record.
Can I track lot numbers during batching?
Yes. Lot aware charging keeps actual materials and selected lots tied to the batch record for traceability.
Do you offer free calculators without login?
Yes. You can use the soap, HLB, and unit conversion calculators from the Free Tools hub at /tools with no login required.
What is AI Deformulator?
Paste an INCI list to estimate percentages, phases, and notes, then move the draft into the live workflow. Available on Pro and above.
How does compliance work?
Formuley checks formulas against versioned market rules, shows the source behind the result, and saves a reusable compliance snapshot.
What can Ask Formuley actually do?
It can open tools, records, and docs, and trigger workflows like formula review, pre batch checks, troubleshooting, and alternatives. Ny stays focused on live batch guidance.
Does Profit Guardian use AI?
No. Profit Guardian is deterministic. It tracks cost changes, formula drift, and linked margin impact with an exact trigger for every alert.
What if I need help getting started?
Docs, the Help Center, and support are available when you need setup or workflow help.
Can I cancel anytime?
Yes. Cancel from Settings anytime. Access continues through the end of the billing period.
Do you offer education pricing?
Yes. Education plans include branded portals, instructor tools, guided learning, and completion records. Public plans start at $2,400 per year.

Start with one formula and run the rest from there

Formula, margin, compliance, batching, and AI stay in one system. Start free or see how the AI layer works.

Free plan available · Optional Pro trial